When most of us decide on which product to buy from which brand, we make the decision right there in the store unless you are looking at a huge purchase. This means that the way that customers see and view your product in the store is incredibly important and can play a big part in how well your product sells. There are a number of important aspects that go into having a custom packaging design that is going to catch the attention of potential customers and get them to stop and take a look at what it is that you are trying to sell them. Of course design is a huge part of this factor. If your custom packaging is not designed well so that it is appealing to the eye, you are starting off with a huge disadvantage already. Once you are sure that you have a catching and appealing custom packaging design to go with your product, you are going to need to focus on the kinds of information that you are putting out there on your packaging. You don’t want to overrun your potential customer with information that they are not going to need or going to use. After all, too much information will just mean that they are not going to read any of the information that you put on your custom packaging. There does need to be a certain amount of information though on your custom packaging to show and convince in some way customers that your product is a superior product of superior quality compared to any of the seemingly identical products right next to it on the shelf. Finding this balance can be rather difficult but it can be an important distinction or balance to find. One of the ways that some companies are able to make their product stick out compared to the number of similar products that are stacked up next to it is to have a professional custom packaging manufacturer like Dunwiddie Custom Packaging create a point of purchase display. A point of purchase display is any kind of stand-alone display that can either be on the counter, standing on the ground or hanging. These point of purchase displays find a new and creative way to present your product so that it is not just sitting there on the shelves like the rest of the products next to it. A good point of purchase display will take your product and give it a special place in the store, which will hopefully be recognized by passing customers and help give them the impression as well that your product is different or special. The custom packaging options at Dunwiddie Custom Packing can also be used to help create beautiful custom packaging for the products that are inside of the point of purchase display. There are so many things that you can do with custom packaging options, no matter if you go with a normal hanging custom packaging option, a stand alone custom packaging design or a point of purchase display. Dunwiddie Custom Packaging can take any product and give it a packaging that will make it stand out.